About Us
Strategy Meets Partnership
Ruloras Strategies was founded on a simple belief: businesses grow best when strategy, leadership, and execution are fully aligned. We’re not here to sell services; we’re here to act as your partner—building sustainable growth with clarity, transparency, and trust. Our mission is to empower specialized businesses with the collective expertise needed to build a sophisticated, revenue-driven marketing engine.
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Our Core Values
Integrated Partnership
We operate as a single, cohesive extension of your team.
1
Strategy First
We believe effective execution is born from a clear, deliberate strategy.
2
Revenue is the North Star
Our success is measured by your commercial outcomes.
3
Flexible Expertise
We provide adaptable solutions tailored to your unique needs.
4
Clarity in Complexity
We provide clear guidance and an actionable plan.
5
Meet
the Team
the Team
Our team is composed of seasoned professionals with deep expertise across the entire marketing lifecycle.
Ruth Petersen
Ruth brings a deep background in the sciences, specializing in helping research-driven organizations translate complex ideas into powerful market strategies. With years of experience guiding biotech and technology companies, Ruth has a proven ability to bridge the gap between technical brilliance and commercial success. Her approach is both analytical and empathetic, ensuring scientific integrity while driving market clarity.
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Liz Phillips
Whether for a fast-growing CPG brand, a complex healthcare foundation, or a community-focused non-profit, Liz builds the operational backbone for marketing success. She thrives on bringing structure to chaos by designing the systems, processes, and digital strategies that enable teams to scale effectively. By focusing on sustainable growth and team enablement, Liz ensures marketing initiatives are not only well-executed but also drive tangible, lasting results.
Hayley Dyer
Hayley blends strategic thinking with creative execution to make technology and complex services resonate with the people who matter most. With experience across brand building, storytelling, and marketing leadership, Hayley focuses on helping organizations connect their vision to compelling narratives. She ensures that every message is clear, human, and aligned with the bigger picture.
Jason Marks
Jason Marks is a seasoned product strategy and commercialization leader with more than two decades of experience in the life sciences and biotechnology industries. He has successfully launched over 40 consumables and instrumentation products, fueling sustained double-digit revenue growth and contributing to milestones such as MaxCyte’s >400% expansion and Nasdaq listing.
Valerie Weld
Valerie brings more than 25 years of experience in the trade show and exhibit industry. She began her career in 1997 at Exhibitgroup/Giltspur, coordinating account logistics and developing her reputation for flawless client service. What sets Valerie apart is her hands-on approach. She thrives on being on-site, working alongside crews and vendors to ensure every show is ready to shine. Her problem-solving skills, trusted network of partners, and passion for the trade show floor mean clients can relax knowing everything is under control.
The Ruloras Network
Beyond our core leadership, Ruloras partners with a curated network of specialized consultants—designers, data analysts, content strategists, and more. Through the Ruloras Network, you get the right expertise at the right time, without unnecessary overhead.
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Why we started Ruloras
We saw too many founders and leaders held back by fragmented marketing or expensive executive hires. Ruloras was created to be the middle path: senior-level leadership, delivered flexibly, with partnership at its core.
