About Us
Strategy Meets Partnership
Ruloras Strategies was founded on a simple belief: businesses grow best when strategy, leadership, and execution are fully aligned. We’re not here to sell services; we’re here to act as your partner, building sustainable growth with clarity, transparency, and trust. Our mission is to give specialized businesses the senior-level strategic leadership and domain-fluent execution they need to build a revenue-driven marketing function without compromise.
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Our Core Values
Integrated Partnership
We work within your business, aligned with your commercial goals, and as part of your team rather than apart from it.
1
Strategy First
We start with a clear read of your market, buyer, and competitive position, because speed without direction is just expensive noise.
2
Revenue is the North Star
We measure our work by what it produces downstream: pipeline, conversion, and revenue.
3
depth over breadth
We go deep in the markets we serve, so our guidance is grounded in real commercial experience.
4
Clarity in Complexity
Specialized markets are complicated. Our job is to cut through that complexity, giving you a clear picture of where you stand.
5
Meet
the Team
the Team
Our team is composed of seasoned professionals with deep expertise across the entire marketing lifecycle.
Ruth Petersen
Ruth is a bioengineer-turned-commercial strategist with more than 20 years at the intersection of science and market. She has built and led revenue functions for companies in biotech, lab automation, and life sciences technology, and brings that operator experience directly to Ruloras' clients. She chairs the SLAS Automated Chemistry TIG and is deeply embedded in the scientific communities her clients sell into. That insider fluency is the foundation of how Ruloras works.
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Liz Phillips
Whether for a fast-growing CPG brand, a complex healthcare foundation, or a community-focused non-profit, Liz builds the operational backbone for marketing success. She thrives on bringing structure to chaos by designing the systems, processes, and digital strategies that enable teams to scale effectively. By focusing on sustainable growth and team enablement, Liz ensures marketing initiatives are not only well-executed but also drive tangible, lasting results.
Jason Marks
Jason Marks is a seasoned product strategy and commercialization leader with more than two decades of experience in the life sciences and biotechnology industries. He has successfully launched over 40 consumables and instrumentation products, fueling sustained double-digit revenue growth and contributing to milestones such as MaxCyte’s >400% expansion and Nasdaq listing.
Kelley Pope
Kelley brings over 12 years of customer experience expertise, including six years in the medical field spanning pharmaceuticals and oncology. She has a proven track record of delivering attentive, personalized care that drives client satisfaction and builds long-term loyalty. Her calm, patient approach and ability to connect with people on a genuine level have made her a trusted resource for both clients and colleagues. Kelley brings a consistent standard of excellence to every interaction, ensuring clients feel supported and valued at every touchpoint.
Hanna Berning
Hanna has a strong life sciences background who transitioned from the lab into marketing, using her scientific foundation to turn complex genomics into clear, differentiated marketing strategies. She has created and led numerous go-to-market campaigns and positioning for clients, aligning messaging to evolving customer needs and market dynamics. Driven by a passion for storytelling and customer acquisition, Hanna builds narratives and programs that resonate with both technical and commercial audiences, helping teams attract new customers and drive measurable commercial growth.
Valerie Weld
Valerie brings more than 25 years of experience in the trade show and exhibit industry. She began her career in 1997 at Exhibitgroup Giltspur, coordinating account logistics and developing her reputation for flawless client service. What sets Valerie apart is her hands-on approach. She thrives on being on-site, working alongside crews and vendors to ensure every show is ready to shine. Her problem-solving skills, trusted network of partners, and passion for the trade show floor mean clients can relax knowing everything is under control.
The Ruloras Network
Ruloras is built around a core leadership team with deep domain expertise and reinforced by long-standing partnerships with specialists we've worked alongside for years. When you need a specific capability, we bring in trusted partners who already understand how we work and what our clients expect. No ramp time. No surprises.
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Why we started Ruloras
We saw too many founders and leaders held back by fragmented marketing or expensive executive hires. Ruloras was created to be the middle path: senior-level leadership, delivered flexibly, with partnership at its core.
