Our Blog
Ruth Petersen
Strategy
Aug '26
In Technical Markets, Trust Is Built at the Gap
Ruth Petersen
Strategy
June '26
The Strategy Foundation: What Happens When It’s Missing
Ruth Petersen
Strategy
June '26
The Strategy Foundation: What Alignment Looks Like Across Leadership, Product, Sales, and Marketing
Ruth Petersen
Strategy
April '26
The Right Resource at the Right Phase: Why Most Marketing Engagements in Specialized Markets Are Structured Backward
Ruth Petersen
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Strategy
Jan '26
The Build vs. Buy Decision: When Fractional Talent Beats a Full-Time Hire (And When it Doesn't)
Ruth Petersen
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Ruth Petersen
Marketing
Nov '25
You Have a Great Product, But Are You Telling the Right Story?
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Ruth Petersen
Marketing
Oct '25
The Modern Marketing Team Isn’t a Department, It’s a Function.
Ruth Petersen